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What is Search Engine Optimization?

SEO is short form for Search Engine Optimization/Search Engine Optimizer. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the Search Engine Result Pages Google, Yahoo, Bing…..
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SEO helps to ensure that a site is accessible, visible and reachable to a search engine and improves the chances that site will be found by the search engine. It’s a common practice for online users not to click through pages and pages.
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As Google it self say’s 95% online users they never pass the 1st page of Google. So, SEO is the only process through which a website can achieve the 1st page double or triple placements and will increase more traffic, more traffic means more visitors, more visitors means more New Business. That’s why SEO is known as 200% Return On Investment (ROI).

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Google partner

We're Proud To Be A Google AdWords™

PREMIER SMB PARTNER

“The Google AdWords Premier SMB Partner Program was created to help small- and medium-sized businesses who don’t have the time or resources to manage their advertising campaigns.
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Expohosting offer expertise, experience, and end-to-end customer service so business owners can focus on running their businesses.

We focus on conversions. End of story.

Search engine rankings and website traffic are great and necessary, but at the end of the day only one metric truly matters: increased conversions.

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That’s a fancy way of saying your website should generating leads and sales to help grow your business. We’re here to help you do that with custom SEO strategies that work for your business.

SEO

SEO Process

Our 5 step SEO process ensures that your business gets the most out of our services

Discovery

Learn about the client’s business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.dapibus leo.

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Project Brief IA Overview (optional)
Define client information & business goals along with all required information to properly complete discovery process – Marketing Manager Produce suggestions for improving site performance based on user experience and navigation – Associate
Keyword Research SEO Audit
Define potential target keywords based on business goals outlined in the Project Brief and opportunities found in the SEO Audit – Associate Create baseline for current website SEO performance based on analytics and onsite & offsite factors – Tech Specialist
Competitive Analysis  
Define SEO competitors based on Keyword Research and determine areas of oppo

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Strategy

Create a comprehensive SEO strategy and project plan that clearly outlines deliverables and measurable business goals
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On-site Strategy

Content Strategy

Document actionable plan to introduce changes to the website code and content to optimize it for search engines – Tech Specialist Create schedule of content to be created for the website, outreach campaigns, press releases, and social media. – Content Specialist

Off-site Strategy

Measurement Planning

Determine potential partners and influencers to target for link-building and PR efforts that align with the approach and timeline of the project – Associate Document measurable short-term and long-term goals to evaluate campaign performance – Analysis Specialist

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On-site Optimization

Implement recommendations from the On-Site Strategy &Content Strategy through development or collaboration with the client
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Content Implementation

Technical Implementation

Adjust website text based on the Content Strategy to reflect the keywords targeted in the Keyword Research document – Content Specialist Implement edits to the website code based on the On-Site Strategy. This includes changes to page elements like meta information, canonical tags, no-follow links, and internal links. It also encompasses revamping sitewide elements like a domain’s robots.txt file, sitemap, Google Analytics account, and the domain’s connected Google Webmaster Tools account. It can even go so far as to involve changes to social media strategy – SEO Specialist

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Content Marketing

Implement project plan from the Off-Site Strategy and Content Strategy through influencer outreach and content sharing.
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Content Creation

Influencer Outreach

Regularly create quality content based on the Content Strategy – Content Specialist Contact potential partners with the goal of publishing content on their websites that include links to the client’s website – Associate

Public Relations (optional – extra cost)

Social Media (optional – extra cost)

Spread information about the client’s business using press releases, news, and industry channels in an effort to increase exposure of content and links back to the client’s website – Marketing Manager Encourage audiences to share and discuss content related to a client’s business. – Associate

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Analysis & Reporting

Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results

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Monthly Performance Report

Quarterly Review

Document current standing of goals, campaign metrics, tasks completed, and plan for the following month – Analysis Specialist Comprehensive overview of campaign and adjustments to the project plan based on the results achieved – Analysis Specialist

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Components of Search Engine Optimization

On-Site SEO:

Initial and integral step of site optimization includes XML sitemap setup, website structure analysis, Custom 404 page design, meta data input, robot.txt formatting, URL//Title optimization, etc.

LINKLink Building:

Attain relevant and quality incoming links from high authority websites and witness improved site rank. Take quick steps toward SEO success.

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PLACMap Listing:

Enjoy maximum exposure on local maps. Come into top results of Local searches, Google maps and GooG-411. Own a fully-optimized website for mobile, desktop, tablets, and GPS devices.

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Search Engine Submission:

Get indexed promptly and enjoy quick stream of income. We submit your website manually to major search engines, famous social bookmaking portals, renowned directories, etc.

Blog Monthly:

Get connected with recognized blogs and grab benefit from valuable link-juice. Our service includes creation and submission of articles, press releases, etc into relevant websites/blogs.

CONNContent

It’s true, content is king. Search engines have stated that creating quality content is the best way to not only rank for keywords, but also create positive user experiences. It will also go a long way with making sure you’re educating your consumer, and being an authority in your niche will leads to boosts in sales..

Why Does Our SEO Process Work?

We never engage in forbidden

black hat techniques  that might offer short wins but result in stiff penalties and wreak havoc on your hard-earned SEO power.

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We work hard to stay ahead

of the ever-changing SEO curve providing continual training and professional development for all members of your client team.

We believe in utilizing best practices

that can maximize both short and long term results developing content and structuring web pages the way they were meant to be read.

SEO practices
specialist team

Our SEO specialist team is defined

by persistence and tenacity, ensuring we never leave potential opportunities on the table.

Internet marketing works. Let us prove it.

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