IT PAYS TO BE FIRST
If your business is looking for immediate results, let our PPC management
company do all of the work for you.
Roi-Driven Approach To Ppc Campaign Management
Flat Fee Management Plans Without Contracts
Same-Day Response Guarantee Via Phone & Email
Dedicated Team of AdWords & Bing Certified Professionals
Each client in Expohosting receives a dedicated team of experienced PPC professionals.
Your point-of-contact is an AdWords and Bing certified professional with a proven track-record in local campaigns and he’s backed by a PPC Supervisor with years of experience.
PPC Marketing Services for Your Business
Strategies Developed for Local Businesses
Creating and optimizing Google AdWords campaigns for local businesses requires unique strategies. In expohosting we use internal strategies to ensure that you get most out of Google AdWords without a lot of risk.
This includes keyword selection, ad copy tricks to attract buyers and geo-targeting to only show ads in areas where people can actually take advantage of your service.
Pay-Per-Click Management That Works
At Disruptive Advertising, your bottom line is our top priority. Unlike 90% of account managers (including most agencies), we optimize our clients’ PPC campaigns on a weekly basis.
BENEFITS INCLUDED IN ADWORDS MNGMNT PLANS
Collaborative Efforts to Maximize Results
1. Competidor Market and Industry Research.
3 Hand-Written Ad Copy Focused on Generating Leads
5 Strategic Optimizations Scheduled Every Month
2 Extensive Keyword Research Focused on Generating Leads
4 Ad Extensions for Local Businesses
6 Monthly Report and Conference Call
Our PPC marketing process allows us to create a campaign that is specifically built with your business goals in mind
Learn about the client’s business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.
|Project Brief||PPC Audit|
|Define client information & business goals along with all required information to properly complete discovery process||Create baseline for current website PPC performance based on analytics, landing pages, and current campaign statistics|
3 Business Goals
4 Campaign Login Credentials
6 Geographic Location
|Define potential target keywords based on business goals outlined in the Project Brief and opportunities found in the PPC Audit|
|Define PPC competitors and Ad Copy based on Keyword Research and determine areas of opportunity and risk|
Create a comprehensive PPC strategy and project plan that clearly outlines deliverables and measurable business goals.
|Paid Search Strategy||Measurement Planning|
|Define Paid Search, Display, and Remarketing campaigns along with ad copy, landing page recommendations, targeting methodologies and recommended budget||Document measurable short-term and long-term goals to evaluate campaign performance|
Creation & Campaign Setup
Search Strategy through development or collaboration with the client
|Campaign Setup||Landing Page Design (optional)|
|Create or edit existing campaigns based on the Paid Search Strategy||Create designs for optimal converting landing pages with strong calls to action for newly defined campaigns|
Monitor and adjust campaigns based on the performance of keywords, landing pages, and ad copy
|Short-Term Adjustments||Campaign Adjustments|
|Change bids, ads, and landing pages based on short term performance indicators (daily or every few days)||Make global changes to the campaign based on trends that are identified over time (weekly or biweekly)|
Analysis & Reporting
Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results
|Monthly Performance Report||Monthly Performance Report|
|Document current standing of goals, campaign metrics, tasks completed, and plan for the following month||Document current standing of goals, campaign metrics, tasks completed, and plan for the following month|
Keys To A Successful PPC Campaign
Selection of The Proper Keywords
The keywords you target (and pay for) must be specific to what you are offering on your website. If you are a retailer, make sure that people who are looking for the products you sell are funneled directly to a page where that purchase can be facilitated.
Control the Search Experience
It is one thing to get your advertisement in front of the right audience. It is quite another to make the advertisement sufficiently informative, creative or entertaining to compel potential customers to click through to your site. Likewise, just because someone ends up on your website doesn’t mean they’ll find what they’re looking for; it’s important that the ad’s destination, or landing page, is highly relevant to both the search terms and the expectations set up by the ad.
Understand the Economics Before You Start
This may sound like economics 101, but if you are planning to spend $5000 on a Pay Per Click campaign, then make sure you are generating enough revenues to justify both the financial outlay and the labor costs associated with the campaign. The good news is that you can keep your costs in line by adhering to a strict budget. If you limit your campaign to $100 a day, let’s say, your ads will stop being delivered as soon as you hit your daily maximum and then resume the next day. However, if you’re spending $20 to sell a $15 shirt, it doesn’t matter how many times a day it happens; you’re losing money.
Use Metrics to Stay Ahead of The Curve
The terrific thing about a Pay Per Click campaign is that you can immediately monitor your results. This gives you the opportunity to do A/B testing of advertisements, keywords and landing pages. It also gives you an opportunity to quickly end poorly performing campaigns or to enhance the ones that work best for you..