Why is it Important to Have Good SEO Practices in Your Website
Good SEO Practices
At Expohosting, a common question we’re asked is “why are good SEO practices important?” Put simply, adhering to some good SEO practices makes it more likely that Google will rank you highly, making it easier for potential customers to find you online. Today, we’re discussing ten of the most important things to consider when ranking your web pages on Google.
Keyword research is an integral part of any good SEO strategy. By establishing what our customers are searching for on Google, we can utilize these specific keywords in our content and drive more targeted traffic to our page.
Just like keywords, keyword phrases or “keyphrases” are the long-form variations of keywords. For example, a key phrase related to “golden retrievers” could be “what food is the best for golden retrievers”. Sprinkling a few relevant keyphrases into our content helps ensure that the content will be shown to the appropriate end user, ultimately ranking higher in search results pages.
Creating high-quality content
Google ranks websites largely based upon the usefulness of the content and the relevance of the page to the searcher’s query. By writing high-quality content that is detailed, helpful and answers the user’s search query, we increase the likelihood that Google will rank our page near the top of the search results.
The title tags of our content are the main thing that Google uses to determine what each page on our site is about. Google uses the title tags as the displayed headline in the search engine results page, so it’s important to make it as click-worthy as possible.
An internal link is a hyperlink that points from one page to another page on the same website. By utilizing internal linking, you help Google determine the structure of your website as well as add more depth to your content.
Below each search result displayed in Google’s search results page, you will find the page’s meta description. Meta descriptions tell Google (and the end user) what each page is about. Most SEO experts recommend that your meta descriptions be about 150 – 160 characters long – otherwise, Google is more likely to truncate the meta description.
Backlinks help Google determine the credibility and value of your web pages. A backlink in SEO is considered a hyperlink on another person’s website that directs to a page on your website.
Image ALT tags
Image ALT tags help Google’s web crawlers determine the content of an image on the web since the bot can’t actually view the image.
A sitemap helps Google’s web crawlers to establish the setup of your websites pages and their content. This is especially important if your website is either brand new or exceptionally large because it helps improve the web crawlers efficiency in crawling your website.
Alright, landing on a 404 page is a nuisance. Since having a good user experience is an important part of ranking on Google, we recommend eliminating any links to your website that result in a 404 error. This will help your website retain the traffic it brings in and ultimately boost your rankings.
Hopefully, these ten good SEO practices will help grow your traffic and get more customers. If you need any help, we at Expohosting have years of experience in search engine optimization, web development, digital marketing and more. We’d be happy to help.